Vegan and cruelty-free beauty products have been winning over consumers who are committed to the cruelty-free cause and concerned about the environment. This relatively small but growing niche is wiping off the ugly side of the beauty industry which is animal testing while also promoting the benefits of natural ingredients.
Flora & Fauna, the largest 100 percent vegan and cruelty-free health, beauty and lifestyle retailer based in Galston, New South Wales, Australia, belongs to this relatively progressive niche. This company is very passionate about nature, natural alternatives and living ethically as it seeks to source the best natural, organic vegan skin care, make up, body, home and lifestyle products from Australia and beyond. They have a large, ethical selection of 2,000 products and over 120 brands from make up to skin care to toothbrushes and water bottles — all vegan and all cruelty free. Best-selling, beautiful brands include INIKA, Acure, Vanessa Megan, Little Ondine, The Physic Garden, My Magic Mud and more.
Founded by Julie Mathers, an animal, nature and planet lover, Flora & Fauna is geared towards changing the way people shop by encouraging customers to be more considerate in their purchases by looking at what they are buying, what it is made of and how it is made.
“If people can be more educated and informed about the product’s impact on the environment and their health, we’re helping them make better choices. It’s a tough task but we’re up for the challenge. We need to educate and offer amazing alternatives so there is no excuse not to use them,” she said.
Flora & Fauna is very focused on the environment and living the company’s vision. In 2016, the company removed the use of plastic from all orders, saving over 500 kilograms of plastic in just six months. They are now using only locally sourced recycled boxes and recycled waste paper shreddies and are also re-using all packaging materials sent by their suppliers.
The driving force behind Flora & Fauna is animal welfare and supporting the local community in Australia. The company supports the following charities:
- Australian Animal Protection Society at Keysborough – a no kill shelter that works tirelessly to protect, care for and rehome abandoned animals.
- WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) – Australia’s largest wildlife rescue organization that actively rehabilitates and preserves Australian wildlife and inspires others to do the same.
Due to the company’s amazing advocacy, the company continues to earn several recognition from award-giving bodies for various global ethical businesses in the past years. Just this year, Flora & Fauna was shortlisted as a finalist for Responsible Retailer of the Year at the World Retail Awards, an award-giving body that highlights the importance of ethical retailing. Early this year, Flora & Fauna founder, Julie Mathers, was also listed as one of the ten Australian “Women to Watch” in the Remodista Women2Watch Programme. In July 2016, the company became a finalist for ‘Best New Retailer’ and ‘Best Bootstrapped Growth Initiative’ and also one of the Top Five Small Retail Businesses in Australia in the Startrack People’s Choice Award per customer votes; and in In June 2015, it was hailed as ‘Best New Online Retailer’ finalist in the Australian Online Retail Awards. Wanting to do more, Flora & Fauna is looking at increasing their range and sourcing affordable ethical products in an effort to reach more people and change their shopping habits.
If you were inspired by Flora & Fauna’s advocacy and want to shop for 100 percent vegan and cruelty-free products, visit their website at www.floraandfauna.com.au.