Virtual Reality is certainly the dreams of tech enthusiasts!
Oculus Rift, Samsung Gear VR, Google Cardboard, these are names you may have heard about by now. But if you haven’t tried virtual reality since that one arcade in the 80’s, be ready to be blown away by how far it’s come.
Consumer demand, high-quality devices and market conditions have all aligned to make VR and AR the next major advancements in the tech world.
Augmented and virtual reality have one big thing in common. They both have the remarkable ability to alter our perception of the world. Where they differ, is the perception of our presence.
With AR, it showcases how a user could superimpose virtual models of lamps and other room décor atop a real-world dresser, with the digital objects shown to scale, to help the user determine how those items might look within the space.
far from just being a feature for games, AR may well up-end and upgrade the shopping experience as we know it.
Meet them where they are
The VR and AR boom might not be quite as transformational as the dawn of ecommerce, but retailers still can’t afford to ignore this potential shift in technology and consumer demand. More importantly, AR in particular can provide users with an in-store shopping experience, regardless of their location. Devices can superimpose 3D objects in various spaces, giving customers a chance to interact with digital renderings from the comfort of their own homes.
Turn the “augmented” into reality
While some organizations feel pressured to create their own unique take on AR, they might find it makes sense to invest in smaller companies to do the work for them.
Between physical and online marketplaces, intense competition is being waged within most verticals. Incorporating AR is an immediate way for retailers to stand out from the pack.
Retailers such as Nordstrom have distinguished themselves from competitors by offering a fully personalized shopping experience, guided by a knowledgeable curator who knows an individual shopper’s style, sizes and preferences. As a result, Nordstrom became famous for its customer service.
What is the real difference? Think scuba diving vs. going to the aquarium.
With virtual reality, you can swim with sharks. And with augmented reality, you can watch a shark pop out of your business card.
While VR is more immersive, AR provides more freedom for the user, and more possibilities for marketers because it does not need to be a head-mounted display.