It’s about time we change the current process of building backlines to improve on SEO. Most of the time, people are fed up with automated emails and random pitches that contributes content on the external sites. So, what is the secret sauce to differentiate your backline strategy?
First things first, don’t hide behind screens
Get away from your desk and make connections with the local community. Start meeting with business owners face to face to forge actual relationships!
You will have to start offering value to generate business. You will also have to attend networking events and solidify relationships by making your name within the community. This will not only help grow your business by introducing your company to other decision makers, there is a cross promotion strategy that will improve your SEO.
The process of Backtrack SEO is to study the habits and practices of successful websites along with the reactions left around the web by visitors of those sites to teach ourselves how to “hunt” rankings exactly like the owners of those sites do. Backlinks are the foundation to Google’s core algorithm. Page Rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
Google penalizes websites that builds poor links. Webmasters are reactive and they stopped building links all together and developed a ‘Digital PR‘ strategy, utilizing the methods below:
- Content contribution on external sites
- PR pitches through services like HARO (Help a Reporter Out)
- Utilizing existing relationships, such as vendors or manufactures, to cross promote
Which factors correlate with first-page search engine rankings?
Backlinks remain an extremely important Google ranking factor. The number of domains linking to a page correlated with rankings more than any other factor. Second, a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
Dedicate time to local communities, you can bolster your SEO and forge a relationship with a local business by offering something of value. By doing this, you will also be able to cross promote with other businesses. You will be able to get new potential clients or customers by introducing them to your product or services. You will also be able to forge backlinks on other local websites, which is huge from an SEO perspective. To establish trust in your local market, other local businesses need to link back to your site.